FASHION HUB (Radhe Radhe, Bhaktapur)

Abstract

"Fashion is not something that exists in dresses only. Fashion is in the sky, in the street; fashion has to do with ideas. the way we live, what is happening". Coco Chanel (French Fashion Designer) Clothes mean nothing until someone lives in them. —Marc Jacobs Fashion is the armor to survive the reality of everyday life - Bill Cunningham Fashion is a form of self-expression and autonomy at a particular period and place and in a specific context, of clothing, footwear, lifestyle, accessories, makeup, hairstyle, and body posture. The term implies a look defined by the fashion industry as that which is trending. Everything that is considered fashion is available and popularized by the fashion system (industry and media). “Fashion in all its forms is the best form of iconography that demands continuous innovation and a changing environment. The transformation always occurs in the change of fashion with time.” Fashion defines the culture and taste of people living within a definite boundary and may differ from one place to another. In the current context, even though fashion is upgrading rapidly, numerous problems are faced by the entrepreneurs such as lack of media exposure and marketing resources, and lack of proper platform to expose the creations and to conduct fashion shows. So, in an endeavor to meet the requirements and minimize such problems, I have chosen The Fashion Hub as my design topic. Adding to that, Nepal has a rich and varied textile heritage where each region of Nepal has its native costume and traditional attire. To increase their importance and to make them renowned more systematically, fashion hub might play a crucial role. For the completion of the project, case studies were undertaken at; Namuna college of fashion technology, NLIC City Centre, Meraki’s boutique, Sangee Apparel, Vissi fashion hub, international fashion hub, and fashion store. Hence the integration of all this information onto this project was an artful inspiration of all these emits.